Business strategy planning

Why does a business need to plan a business strategy?

A business strategy plays an important role in developing a business, as it helps the business focus on long-term goals and guide short-term activities. At the same time, it ensures that all departments are heading in the right direction at company level, and performing effectively at department level. A good business strategy not only monitors the progress and effectiveness of its activities, but also maintains flexibility and sustainable development in an ever-changing business environment.

Developing an effective business strategy is not a simple task and requires a business to overcome many barriers:

  • Lack of information and understanding of customer needs and behaviors can lead to incorrect decisions.
  • Lack of detailed action plans can cause confusion and loss of direction, making the business strategy ineffective.
  • Lack of flexibility in implementing the business strategy.
  • Lack of a management team with expertise and skills to implement projects and measure strategies.

Overcoming the barriers helps businesses achieve success in today's competitive market.

The benefits of having a professional partner to develop a business strategy

Having a professional partner to develop a business strategy is beneficial in many ways. They bring an outside perspective on the business and the market to help the business understand its position and improve its operations. The objectivity and expertise of the partner not only evaluates strengths and weaknesses, but finds opportunities to develop, and provides effective solutions to overcome market threats as well.

Moreover, with a clear strategy, a business can focus on important goals, and avoid unnecessary investment. The partner provides input from experience and expertise to shape effective business strategies in short-term and sustainably develop in long-term. This cooperation also helps to save management time, and to focus on other core activities.

Finally, having a professional partner does create differentiation and competition. They possess marketing expertise and skills to design unique campaigns and marketing strategies. This ensures businesses stand out and attract customers leading to sales increase.

Why should you choose CloverCSC?

CloverCSC consults and contributes ideas to promote innovation and development in a rapidly changing business environment. The team of experts not only has deep professional knowledge in many business fields but also has sharp analytical and strategic thinking skills.

Besides, CloverCSC focuses on solving current challenges and on shaping long-term strategies.

1. Consulting services

  • Business model
  • Survey and evaluate customer needs
  • Develop business ideas
  • Plan product and price strategy
  • Develop promotion and distribution strategy
  • Complete the business model in short-term and long-term

2. Business organization

  • Build optimal and effective organizational chart
  • Train and develop continuous personal career plan to cre staff
  • Create basic SOP

3. Business strategy

  • Analyze the strategic situation of the business
  • Determine business strategy orientation in short and long term
  • Provide KPIs to evaluate effectiveness per period

Clover's advantages

1. Market understanding

  • In-depth understanding of VN market characteristics, especially niche and non-standard markets.
  • We understand how much preparation is needed to increase the chances of success.

2. C-level management experience

  • Master and manage P&L Group at multinational companies in Vietnam.
  • Strategy planning experience
  • Participated in brand strategy and marketing consulting for large brands in Vietnam such as P&G, MB Bank, Vinpearl, etc.
  • Plan hundreds of IMC plans for domestic and foreign companies.

3. Understand media tools

  • Experience in setting up, operating, and measuring marketing activities.
  • Implemented hundreds of digital media, PR, event, brand activation, direct marketing, and auditing campaigns, ensuring the best ROI for businesses when implementing marketing operations.



  • The collaboration process with CloverCSC

  • Step 1:

    Receive requests from customers.

  • Step 2:

    Analyze and evaluate the feasibility of the request.

  • Step 3:

    Present short-term and long-term ideas and strategies.

  • Step 4:

    Sign a cooperation contract with CloverCSC.

  • Step 5:

    Implement and accept the project, also evaluate the results, and improve if necessary.