Integrated communications

Why does a business need an integrated communication campaign?

We all understand the importance of an Integrated Marketing Communication (IMC) campaign. An effective IMC campaign will help connect businesses with customers, increase revenue and profit, and build brand recognition for products and businesses.

To achieve business goals and attract the attention of customers and the public in the context of increasingly overloaded marketing information, an IMC campaign not only needs to be built correctly but also needs to be creative and innovative. In addition, implementing an IMC strategy is also a challenge because businesses need to work with many different providers such as brand identity, strategy, creativity, design, content development, and communication to ensure consistent and effective communication on all channels.

Benefits of having a professional partner to build IMC strategies

Having a professional partner to build an integrated communication strategy brings many benefits to businesses. First, having a professional partner helps save time and effort in building strategies and implementing communication campaigns, thereby optimizing costs and increasing competitiveness for businesses. 

Second, a professional partner helps businesses be creative and innovative in their campaigns according to market trends, thereby creating differentiation and attracting customers. At the same time, it helps businesses measure and improve the effectiveness of communication campaigns. Therefore, choosing a professional partner to build an integrated communication strategy will help businesses develop sustainably and grow in today's competitive market.

Why should you choose CloverCSC?

CloverCSC helps you develop and implement an effective communication strategy without hindrance. Based on the initial goals and budget, CloverCSC will work with businesses to determine communication goals and communication channels suitable for target customers. Thereby, CloverCSC helps businesses implement a consistent integrated communication strategy across all channels, to ensure efficiency and cost savings for businesses.

CloverCSC's services include:

1. Consulting, building strategies, and multi-channel communication plans

  • Identifying the goals of the entire campaign
  • Researching the target audience and understanding the market
  • Evaluating and selecting appropriate media
  • Setting up communication strategies and plans
  • Implementing multi-channel integrated communication campaigns

2. In-house Marketing

  • Optimizing costs and resources, helping businesses not have to pay for staff and equipment to build their own marketing department.

CloverCSC service helps optimize your department's costs and resources

CloverCSC's advantages

1. Market understanding

  • In-depth understanding of Vietnam's market characteristics, especially niche and non-standard markets.
  • We understand how much preparation is needed to increase the chances of success.

2. C-level management experience

  • Master and manage P&L Group at multinational companies in Vietnam.

3. Strategy planning experience

  • Participated in brand strategy and marketing consulting for large brands in Vietnam such as P&G, MB Bank, Vinpearl, etc.
  • Plan hundreds of IMC plans for domestic and foreign companies.

4. Understand media tools

  • Experience in setting up, operating, and measuring marketing activities.
  • Implemented hundreds of digital media, PR, event, brand activation, direct marketing, and auditing campaigns, ensuring the best ROI for businesses when implementing marketing operations.

  • The collaboration process with CloverCSC

  • Step 1:

    Receive requests from customers.

  • Step 2:

    Analyze and evaluate the feasibility of the request.

  • Step 3:

    Present short-term and long-term ideas and strategies.

  • Step 4:

    Sign a cooperation contract with CloverCSC.

  • Step 5:

    Implement and accept the project, also evaluate the results, and improve if necessary.