Marketing strategy planning

Why do businesses need to build a marketing strategy?

An effective marketing strategy helps businesses identify the right target customers, develop products and services that meet customer needs, increase revenue, and achieve sustainable business growth. However, business owners often have multiple roles and do not have time to focus on marketing, or the business does not have enough specialized marketing personnel to develop a complete marketing strategy, especially for businesses expanding their scale.

Without a clear marketing strategy or an incomplete and unclear one, it can harm the business:

• No clear direction in developing products and services
• Ineffective coordination between departments leads to missed marketing opportunities to dominate the market
• Ineffective marketing activities lead to a waste of time and money
• Rapid business growth but not sustainable, not retaining loyal customers

What are the benefits of having a professional partner to build a marketing strategy?

When businesses have a professional partner to develop a marketing strategy, they can focus on core values to grow quickly. In addition, operating costs and overhead costs are optimized not only for each campaign but also throughout each project development phase.

Especially for SMEs, using a professional team can shorten the time to enter the market, quickly develop market share, not invest much in personnel costs, and build a systematic marketing strategy platform to use when expanding business scale.

Why should you choose CloverCSC?

Understanding the needs and expectations of the investor, CloverCSC develops and provides professional marketing strategy consulting services, including:

1. Market research

• Determine research objectives
• Collect information
• Analyze and evaluate data
• Identify potential customers
• Analyze competitor
• Synthesize results

2. Go-to-market strategy

• Launch new products
• Re-launch new products
• Enhance competitive capacity, expand market share

3. Branding strategy

• Brand positioning
• Corporate repositioning (Re-branding)
• Build a brand identity system (Brand Identity)

4. Integrated communication

• Personal selling
• Advertising
• Public relations
• Sales promotion
• Direct marketing
• Sponsorship

5. E-commerce

• Improve the layout and design of the e-commerce platform
• Segment customers and personalize campaigns on the e-commerce platform
• Run ads on the e-commerce platform

6. Risk management

• Identify and evaluate risks
• Develop risk management plans
• Implement preventive measures
• Adjust plans if necessary

7. Operation and quality control

• Long-term and short-term planning based on strategy
• Organize operation and deployment for each campaign
• Monitor and control the quality, and performance of each campaign.

CloverCSC's advantages

1. Market understanding

• In-depth understanding of Vietnam's market characteristics, especially niche and non-standard markets.
• We understand how much preparation is needed to increase the chances of success.

2. C-level management experience

• Master and manage P&L Group at multinational companies in Vietnam.

3. Strategy planning experience

• Participated in brand strategy and marketing consulting for large brands in Vietnam such as P&G, MB Bank, Vinpearl, etc.
• Plan hundreds of IMC plans for domestic and foreign companies.

4. Understand media tools

• Experience in setting up, operating, and measuring marketing activities.
• Implemented hundreds of digital media, PR, event, brand activation, direct marketing, and auditing campaigns, ensuring the best ROI for businesses when implementing marketing operations.

• The collaboration process with CloverCSC

• Step 1:

  Receive requests from customers.

• Step 2:

  Analyze and evaluate the feasibility of the request.

• Step 3:

  Present short-term and long-term ideas and strategies.

• Step 4:

  Sign a cooperation contract with CloverCSC.

• Step 5:

  Implement and accept the project, also evaluate the results, and improve if necessary.